Why Video Marketing is important?
Video marketing uses videos to increase engagement across various marketing channels, raise brand awareness, and generate leads or sales for a product.
91%Â of marketers say that video is an integral part of their marketing strategy, and as technology becomes more accessible and affordable, we can only expect this adoption rate to increase.
Six Important Aspects of Video Marketing
Video is utilized for various purposes, including brand awareness and lead generation. Here, we will emphasize the significance of video marketing to businesses by analyzing its most prevalent applications and providing supporting data.
Customers are fond of viewing videos.
The average weekly viewing time for online video content is 19 hours. Video is a great entry point for clients to understand more about a service or good because it is easily consumable and can be educational and entertaining.
Video can increase conversion rates and prospects.
Approximately 86 per cent of marketers believe that video marketing enables lead generation, and 81% say that it positively affects revenue.
Due to the highly engaging nature of the video format, it is effective across multiple channels. Adding video content to your webpage & service pages is a fantastic way to increase engagement; savvy businesses often use video in these sections to demonstrate their products and services.
The same applies to social media, where explainer video content or client testimonials can enhance sales and lead generation.
Video is widely circulated.
Because so many of us appreciate video content, we are likelier to share it with our friends, family, and colleagues. This means more people will be exposed to your brand and offerings, which benefits businesses.
It increases email opens and decreases opt-out rates.
Email marketing remains a force to reckon with, as it remains to provide businesses with the maximum ROI of any channel. However, did you realize that integrating video into your emails makes it even more useful?
Video can be utilized for an email in various ways, such as greeting new consumers with an introductory video or providing an instructional video on a topic that has garnered interest.
It improves your Google rankings.
Businesses enhance their SEO efforts by utilizing video. Video marketing helps you rank higher in Google’s search algorithm.
YouTube video teasers are an excellent illustration of how Google chooses video content for its viewers. However, it is important to note that the material must be pertinent to the user in the first place; this is the primary factor Google considers when attempting to satiate a search query.
Video enhances credibility and trust.
Using video, businesses can engage with consumers more customized and expertly, from explainer videos & how-to guides to product demonstrations and virtual excursions, as well as “meeting the teams” and onboarding—numerous applications aid in establishing your audience’s trust and establishing your brand as an industry leader.
Conclusion
Video is the future of interaction. Video marketing is a must-have strategy for reaching your target audience and should be included in your arsenal of online marketing tools.
As more businesses adopt digital strategies, it will be more difficult to maintain a strong position without a strategic plan. If you have not yet begun using video, now is the time to employ video marketing in your online brand promotion strategies.
